The job was a strategic one, the output was a story.
The Thinks team travelled to New Zealand to work on defining a new global positioning strategy for the coffee company Allpress. As their insights came together, a little bolt of energy crackled in their heads, and they decided they wanted this work to be shared in a new format. Not a deck, not a PDF, and definitely not something that people could drag onto their desktop and then forget all about.
And so, with this spark came the world’s first* strategic comic. It tells the story of the plucky little coffee cart that grew into a global brand by uniting independent thinkers, teaching them to make a stand, to know their stuff, and to always demand the best.
Set the scene (a very 80s, very New Zealand scene).