Fortnum & Mason

- A Heritage Brand Blooms a Contemporary Collection

Over everyone’s head but unbeknownst to most, a small garden sits atop the renowned Fortnum & Mason building in Piccadilly. Find your way there, and you will discover a carefully curated selection of herbs and plants, among the famous apiaries. Inspired by this sky-high allotment and the classic kitchen garden, Fortnum & Mason created a bath and body range with a bright, herbaceous fragrance, invigorating the heritage brand with a breath of fresh air.

To bring the verdant range to life and create distinct products that appeal to a broader audience, we partnered with Fortnums to design fresh and appealing packaging and imagery.

In keeping with the crisp, modern scents of the range, we took a fresh approach to Fortnum's famed design and created packaging and a campaign that brings the Garden Song to life across every touch point.

We introduced contemporary colours to harmonise with undertones of the brand’s signature Eau de Nil colour, ensuring the collection remains unmistakably Fortnum while also appealing to a younger audience.