Nothing brings more joy than a box of something sweet. Founded on that premise, Paris Baguette is a French-inspired chain of bakeries headquartered in Seoul serving sweet breads, pastries and cakes all over the world. To heighten that joy tenfold and spread the love more widely, sister chain Paris Croissant specialises in delicious and exquisitely wrapped gifting options.
As part of a revamp for Paris Croissant, we created seasonal gift packs that brought the magic of golden-era Paris to life for a majority Asian audience, while keeping the brand grounded in a sleek modernity. Alongside designing the packaging, we also art directed a photoshoot inspired by Parisian architecture and the city’s vibrant lifestyle.
Bold colours, bright lighting and close crops add a sense of whimsy to our photography, while our models' tailored outfits emphasise a Parisian elegance.
Gold-foiled details and a punchy tamper seal lend each gift box a crafted quality and sense of occasion.
An artisan panel in both English and Korean, script sign-off, and quality seal give this cake range stand-out and elevate it for the premium market.
The palette centres on bright and joyous modern colours.