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The delicate yellow buttercup. A symbol of both fragility and strength. Ever since the 1930s this humble flower has been part of the Royal National Orthopaedic Hospital’s fundraising efforts.
Today, a different kind of buttercup field has bloomed thanks to artist Clare Twomey who created 2000 individual porcelain buttercups*, each for sale to raise money for the RNOH charity.
In response to the ever-changing circumstances of 2020, we adapted our original idea for a public installation.
In place of a physical installation, we moved online with the creation of an e-commerce site to sell the 2000 buttercups and raise funds for the hospital.
To ensure each buttercup arrived intact, we created a structure to cosset them on their postal journeys.
Each buttercup is unique and patiently handmade.
“The poetic beauty of the buttercups lay in the moment they were picked, they were the epitome of hope. The fragile and beautiful flowers that only bloom for a couple of weeks a year became the moment of hope that galvanised so many into action. A very human moment is created in the buttercup collection, where we have empathy and know what it is to be human.”
CLIENT
Royal National Orthopaedic Hospital SECTOR Health care, Arts and Culture |
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