Trulli Ulivi is a newly launched olive oil brand facilitating a revival in Pugliese extra virgin olive oil and the surrounding region.
Having embarked on a project to restore a masseria in Puglia and make it a home, the founders of Trulli Ulivi, became custodians of around 1000 ancient olive trees. They deep dived into the world of extra virgin olive oil, approaching us to create a brand from strategy and naming through to design, digital and art direction.
Our storytelling for Trulli Ulivi follows the year in Puglia across all platforms. A story of place, the seasons, the people and the process of making the olive oil.
Alongside the wordmark, the visual identity contains a set of geometric symbols inspired by the architecture of local trulli — the signature conical stone huts of Puglia that informed the name. The composition and variety of symbols references the decorative pinnacles that crest these buildings.
The wordmark references the street lettering of Ostuni and the wider region, connecting the brand inherently to place.
CLIENT
Trulli Ulivi SECTOR Food and beverage
COLLABORATORS
Lifestyle Photographer: Chris Simpson Studio Photography: Handover Videographer: Evan Carter Website developer: Made by ON |
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