The Balvenie Sixty is a celebration of David C. Stewart’s 60 years as Malt Master, the liquid serendipitously laid down in his very first year at the distillery. Encapsulating a lifetime of memories, we have designed each element of The Balvenie Sixty to represent David’s legacy and accomplishments. A stand-alone tribute to David’s esteemed career, there are only 71 bottles of the liquid available globally, making it not only The Balvenie’s oldest but also its rarest whisky to date.
The use of glass as the hero material for The Balvenie Sixty was inspired by the infinite amount of whiskies David would have nosed during a career surrounded by hundreds of glass sample bottles in his sampling room.
We also art directed a series of key visuals and motion assets for the campaign. The concept being a larger-scale expression of the secondary pack: A Lifetime of Memories.
The bottle is encased in five crafted layers of glass – one for each decade, inscribed with David’s handwritten notes and significant memories over the years. The sixth decade is represented as the bottle itself; a culmination of all David’s accomplishments at The Balvenie and co-signed with his Co-Malt Master, Kelsey McKechnie.
As long-term collaborators of The Balvenie we brought our innate understanding of the brand’s dedication to craftsmanship and David’s journey to designing each element of the packaging.
“The Balvenie Sixty is a liquid integral to my story. The year I started at the distillery in 1962, as a whisky stocks clerk, this liquid; a new make spirit was filled into a collection of traditional European Oak Hogshead casks, at the time overseen by Malt Master Hamish Robertson. For six decades it has rested and matured, now marking quite a poignant moment for me on my journey.”