There are a lot of snacks out there that claim to be healthy or sugar-free. NoMoSu - a name that stands for No More Sugar - wanted to cut through that sugar haze with a range of snacks and treats that are truly sugar-free, genuinely healthy and completely delicious.
Natural sugars are not always good for us, and sugar alternatives sometimes believed to be actively good for us often turn out not to be so healthy after all. Sugar, in any form, processed or unprocessed, still has the ability to disrupt our reality, affect our energy levels and interfere with sleep. Our design aim was to represent the conscious clarity that comes from reducing your sugar intake.
The subtle satin finish of the packaging emphasises the dynamism and movement of the colour gradients.
A custom set of geometric symbols convey the health benefits of the range including, the brand’s organic credentials, the vegan recipes, and the use of the finest cacao.