The BACARDÍ family first approached us in 2013 to reinvigorate a heritage brand which had lost its way in a declining category.
Throughout our decade-long partnership, we've worked to reposition and redesign their entire portfolio: premiumising and entering new spaces.
This has helped to return the brand to its rightful place and significantly boosted commercial growth: 3.9% YOY in a category that declined 0.4% in 2019 and an 18% growth between 2019 and 2022.