La Fantaisie

Inspired by local history, our creative strategy for La Fantaisie reimagines the story of master gardeners Jean & Jacque Cadet, transforming the urban residence into ‘The Dream of the Garden’. During the reign of Charles IX, the Cadet brothers converted the road the hotel is situated on into abundant market gardens to supply the court with fruits and vegetables. Today, La Fantaisie memorialises them through its identity, the vibrant interiors by Martin Brudnizki and their open-air garden.

La Fantaisie's logo has a sense of freedom and dynamism while being distinctive to the city. The typeface for the logo is inspired by old Parisian shopfronts and is paired with the custom spirited script typeface that dances across the Masterbrand. At the centre of logo is a whimsical illustrated key offering an opening to the dream of the garden at La Fantaisie. Each element working in harmony to showcase the hotel’s unique offering and invite guests to experience it.

The audio strategy establishes sonic connections to nature and the local area. From morning birdsong recorded in the parks of Paris and nature-inspired poetry that accompanies an elevator ride, to musical reflections of Paris’s opera and jazz scenes, La Fantaisie’s location comes alive throughout the hotel.

La Fantaisie's restaurant marks the homecoming of triple-Michelin-starred chef, Dominique Crenn, to the French capital from San Francisco. Golden Poppy brings a slice of California's golden soul to the heart of Pigalle. The world we created from the first seed of this idea bloomed effortlessly, expressing itself boldly and freely across multiple touchpoints and expressions; from business cards to menus, to physical touches on uniforms and plates.