Stauning

In a landscape crowded with whisky brands chasing heritage tropes, Stauning approached us with a characteristically Danish ambition, to define whisky on its own design-led terms. Celebrating their 20th anniversary, the founders were ready to evolve from cult favourite to cultural icon, without losing the soul of their craft.

We were tasked with creating a new bottle and brand identity that could capture Stauning’s quiet confidence and deep philosophy of living well, fusing Scandinavian clarity with convivial warmth. The goal: to design a system that could elevate the brand’s distinctive voice and invite a new generation into its story.

Stauning is rooted in deep living, with a strong connection to place, craft, and community. Guided by Danish design principles, the founders reimagined whisky-making to serve both people and planet. The new identity reflects this philosophy through a refined symbol, timeless form, and an honest, human approach.

Through strategy, storytelling, and design, we built a cohesive identity that connects Stauning’s pioneering spirit with a more design-conscious future. Today, Stauning stands with clarity and confidence, a whisky defined by Danish design and cultural intent.