The Newt

The Newt’s Fine Cyder range had lived within the estate’s walls, admired by visitors but invisible beyond them. We were tasked with redefining it as a premium brand ready for the world stage.

Our solution elevated estate craft into commercial success, creating packaging and storytelling that could compete in the world’s finest restaurants, bars, and retailers.

Fine Cyder holds centuries of English heritage, once rivaling the finest wines of Europe. Our goal was to revive this legacy, celebrating Somerset’s myths, orchards, and craftsmanship, and reframe it for a new generation of discerning drinkers. By reconnecting with story and place, we gave heritage a contemporary, market-ready voice.

A reimagined identity transformed Fine Cyder from a local curiosity into a desirable brand with global reach. Distinctive design, storytelling, and strategy united to build a commercially successful range that stands apart in its category. What began as an estate product is now a refined, sell-out icon.