Two Drifters

Disrupting with a category trailblazer.

Sector

Food & Drink

Deliverables

Brand Positioning
Living Voice
Identity
Packaging
Sustainbility

CHALLENGE & IMPACT+

Two Drifters is a Devon-based, carbon-negative rum distillery that has been setting new standards in sustainability since 2019. However their existing positioning, packaging and brand world wasn’t living up to its potential. We created a new identity to cut through the category and match their trailblazing spirit and brand beliefs.

CULTURAL PURPOSE+

We articulated Two Drifters' progressive mission — to bang the drum for a bright, lively and sustainable future. An ambition beyond making rum, to drive sustainable change right across the drinks industry.

OUTCOME+

Releasing the brand's purpose, we created a bespoke, eco-driven aesthetic and voice, echoing Two Drifter’s unwavering commitment to reducing environmental impact so that a rum made with a negative carbon footprint could be encased in something equally environmentally-minded and innovative.

Two Drifter's sales increased by 199%199%

Working with Here Design was one of the best decisions we've made. We had a unique story to tell on our new pack design and the Here team totally got what we were about and managed to create a brand look that is joyful, vibrant, sustainable and 100% us.

Gemma & Russ Wakeham, Founders