Two Drifters is a Devon-based, carbon-negative rum distillery that has been setting new standards in sustainability since 2019. However their existing positioning, packaging and brand world wasn’t living up to its potential. We created a new identity to cut through the category and match their trailblazing spirit and brand beliefs.
Two Drifters
Disrupting with a category trailblazer.
Sector
- Food & Drink
Deliverables
- Brand Positioning
- Living Voice
- Identity
- Packaging
- Sustainbility
CHALLENGE & IMPACT+
CULTURAL PURPOSE+
We articulated Two Drifters' progressive mission — to bang the drum for a bright, lively and sustainable future. An ambition beyond making rum, to drive sustainable change right across the drinks industry.
OUTCOME+
Releasing the brand's purpose, we created a bespoke, eco-driven aesthetic and voice, echoing Two Drifter’s unwavering commitment to reducing environmental impact so that a rum made with a negative carbon footprint could be encased in something equally environmentally-minded and innovative.
- Two Drifter's sales increased by 199%199%
Working with Here Design was one of the best decisions we've made. We had a unique story to tell on our new pack design and the Here team totally got what we were about and managed to create a brand look that is joyful, vibrant, sustainable and 100% us.
Gemma & Russ Wakeham, Founders
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