Weber

Weber is the definitive global grilling icon. Yet with increasingly fierce and lifestyle orientated competition, the brand needed to move beyond its functional focus to re-establish itself as the past and future champion of global grilling culture.

Our work united the global team around a new internal vision, and set it up for success in new and existing markets.

Since 1951, Weber has been bringing people together to create amazing food and memories. Whilst celebrating its heritage, we encouraged Weber to embrace the future, creating a new directive for the brand; Legendary Heritage, New Horizons has become the central guiding principle for everything the brand does.

This celebration of heritage and embrace of innovation led to the creation of a whole suit of new equities for Weber; a warm and welcoming identity, a voice which sears and sizzles, an attractive and aspirational visual aesthetic. All leading to the creation an inclusive and aspirational lifestyle brand set up for global success in the 21st Century.