Beautility— How fusing beauty & function can change the world
Words by Kate Marlow
For London Craft Week 2022 we have collaborated with the students from the Material Futures MA at Central Saint Martins to show how innovation in the biosphere can light the path to a sustainable future. By rethinking materiality, these bio-pioneers are solving today’s challenges to anticipate tomorrow’s needs. Together with leading brands, we present their discoveries as world-changing future visions.
Taking part in the exhibition will be Thames Water, architecture studio Bureau de Change, skincare and fragrance brand Haeckels and fashion label Rejina Pyo, forming a design collective of brands that share our dedication to Beautility – an ambition to create beautiful and useful things.
The creation of beautiful things with meaningful purpose is a notion that informs all our work at Here and one we would like to share more widely. As a branding agency, we have the opportunity to make an impact and the responsibility to make it a good one.
Between the 11th and 13th of May, in The Academy Rooms on Brook Street in Mayfair the exhibition will showcase the material innovations across three main exhibits.
Thames Glass: Lulu Harrison x Thames Water x Bureau de Change
Quagga mussels are an invasive non-native species in the UK that cause blockages in Thames Water's transfer tunnels and are costly to remove, usually ending up in landfill. Supported by Thames Water, student Lulu Harrison has created a sustainable eco-glass unique to London and formed from the shells of this natural but nuisance by-product from the Thames.
Colour Cultures: Jesse Adler x Rejina Pyo
Colour remains one of the most under-innovated areas in fashion sustainability. According to student Jesse Adler, colour cultivated from fungi like mushrooms, lichen and mould can be a safer and healthier alternative to synthetic colourants, and more scalable and economically viable than natural dyes. In collaboration with Adler and Here, London based fashion designer Rejina Pyo will demonstrate with a visual and immersive experience how these colours could make it onto the runways of the future.
Lab Grown Scent for a Sustainable Future: Tetsuo Lin x Haeckels
Student Tetsuo Lin will be joining forces with skincare and fragrance brand Haeckels. Lin and Haeckels are developing the idea of lab grown scent by synthetically producing it from DNA. By engineering scents in this way, the unnecessary waste and damaging of ecosystems through usage of natural materials in the beauty industry can be addressed.